ET Note: They Live!

They-Live-3

My latest Epsilon Theory note is live. A quick teaser:

If ever you find yourself struggling to keep the difference between Narrative and narrative straight, think of John Carpenter’s 1988 sci-fi action flick, They Live. No doubt it’s a goofy movie. The basic premise will be familiar to anyone who’s seen movies like Dark City or The Matrix. Reality, as we perceive it, is an illusion. But, if you obtain the gift of special sight, you may see the world as it is. In the case of They Live, you put on a pair of special sunglasses only to discover the world is, in fact, controlled by hideous aliens, which use mass media to shape our behavior with subliminal messaging. […]

It’s a wonderful visualization of how symbolic abstraction operates in our world. And who knows, maybe Jerome Powell and Janet Yellen really ARE hideous aliens.

But this isn’t a note about your Friendly Neighborhood Central Bankers, or even how symbolic abstraction can be weaponized to sell you a new refrigerator. This is a note about how symbolic abstraction is used to shape your investment behavior. Both your behavior and your clients’ behavior.

Click through to Epilson Theory to read the whole thing.

I’m quite pleased with the way this note turned out. Even more so because this is an instance where a little editorial input went a long way toward improving the final product. Some ideas more or less show up on the page fully formed. Others require a bit of workshopping. Still others end up being workshopped, killed and then harvested for their vital organs. I’m glad this one not only survived, but flourished!

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