Warren Buffett has this fantastically understated put-down he uses when he wants to needle investment professionals. He calls them “Helpers” (consultants are “Hyper-Helpers”). It’s a fantastic put-down because it’s simultaneously denigrating and dismissive, without being overtly crass or undignified. The way Buffett writes about Helpers he conjures up images of investment professionals as childlike buffoons. When the GOAT paints a picture of you as a childlike buffoon, there’s really nothing you can do about it.
Trust me, it drives us nuts.
Some day I will write a long post about Warren Buffett, Master of Narrative. There might even be a book in this. We think of Buffett as the greatest investor of all time but he might also the greatest salesperson of all time. He has, after all, sold thousands upon thousands of self-professed contrarians on making an annual religious pilgrimage to Omaha, Nebraska. I think Buffett knows exactly what he’s doing here. And I think he derives great pleasure from it. But that’s a topic for another day.
Here I want to borrow Buffett’s put-down to talk about another kind of Helper: the transactional financial salesperson.
Early in my career, I worked as a loan rep. Specifically, I sold consumer loans. Home equity loans, auto loans, unsecured personal loans and the like. You may not believe it, but this was actually fantastic experience. It was a very safe sandbox in which to learn how deals are structured, how risks are managed (or not managed), and most importantly, how deals are sold.
I was pretty good at selling loans.
If I’d stayed in the position long enough to build up a wider personal network, I think I would have gotten really good at selling loans.
Partly because I didn’t present myself as a person selling loans. I presented myself as a problem solver. There were many cases where I really did help people solve problems, or finance projects that were important to them. But in many cases I was just restructuring their problems. The best example would be the use of a home equity term loan to consolidate credit card debt. By the numbers, it always made sense to do this. It would save people thousands upon thousands of dollars in interest expense, plus term out the debt. Mathematically, you could prove the transaction made sense.
Behaviorally, things were a bit murkier. Because the math only held if the customer stopped racking up credit card debt. Of course, I would explain that to people. I wasn’t a charlatan.
If someone had racked up credit card debt because he used it to finance some kind of one-off project or business venture that went south, then this type of refinancing transaction was a no-brainer. (This setup was rare)
If someone racked up credit card debt because he was outspending his income, it was can-kicking by another name. If his pattern of reckless spending and debt consolidation were to continue, it could eventually end in bankruptcy and the loss of the home. (This setup was more common)
I have no idea how many of these debt consolidation deals worked out for people over time. As a loan rep, my job wasn’t to distinguish between the underlying causes of different individuals’ debt problems. My job was to sell financing solutions to people in need of financing solutions.
This is really just a long-winded way of describing agency problems and information asymmetry. In finance, these issues come up all the time. There’s this meme out there that anyone who does transactional business in finance is necessarily some kind of snake-oil salesman or charlatan. This simply isn’t true. Not all Helpers are looking to rip your face off. But not all Helpers have a fiduciary responsibility to act in your “best interest”, either. I put “best interest” in quotes because, as my home equity refinance example illustrates, it’s not always as straightforward to identify what’s in someone’s best interest as certain people would have you believe.
Transactional business isn’t inherently evil. I do transactional business with people all the time, both personally and professionally. Transactional business can work out quite well for everyone involved.
Where you run into trouble is when you mistake a TRANSACTIONAL relationship for a FIDUCIARY relationship. (See also: It’s Just Business)
If you are the finance director of a small municipality, or the CEO of a small company, and your banker comes to you with an interest rate swap that will “protect you” from interest rate risk, and you are not well-versed in the mechanics of a swaps, then you need to think long and hard about doing that deal. Because ultimately, your banker isn’t compensated to advise you. Your banker is compensated to transact business with you.
I address the finance directors of small municipalities and the CEOs of small companies specifically here because you are often seen as the suckers at the institutional poker table. There is potentially a lot of money to be made Helping you.
With apologies to The Godfather, Part II: you can respect Helpers, you can do business with a Helpers, but you should never trust a Helper.